Audience

Graeme Burton identifies the difference between socially grouped audiences (e.g. grouped by age, gender, race, class, place in society, etc) and media grouped audiences (e.g. grouped by their relationship with the media, such as computer-game users, film-goers and so on). You will need to decide whether your target audience falls into the first or the second of the categories – or both.

Using this theory, our audience is going to be based on age, social group and their relationship with media. The certificate of our opening sequence film would be 12 to 15; therefore the age group is targeted for teenagers and above. We have particularly chosen to focus on young adults in the making of our thriller because we feel this is suited to the genre. Based on our own experiences and research we feel that the social grouping of young adults prefer thriller and horror themes. Younger people today have a stronger relationship with media than older generations because of digitalisation; the youth of today want a more diverse variety and involvement in cinema.

Thrill seekers may find this genre appealing according to Hartley's theory on 'the self' and how each member of the audience themselves play a part in box office popularity. Nation is also important to our finalised opening because we are a western society and thriller/horrors from our culture often have stereotyped features. E.g. women are usually shown as the victim in this genre. When producing our own ideas for our project, we will consider whether to have the conventional features of a typical horror/thriller film opening.

Genres We Are Considering.

We have narrowed down our film genre choice to the following:

- Horror

- Drama

- Thriller

-or a combination between these.

We have chosen these because we feel they are popular genres, but we would also enjoy making them, as well as them also being a lower budget.

A bit about us

We have decided to work together because we each bring something different to the group and we can work to each other's strengths and weaknesses. Jess is the creative member who is able to create original ideas; Sam brings the business aspect to our project, she acts as the producer of our filming and is the organiser of the group; Jordan is the writer of our group, she manages the content of the film and its script. Although we have our strengths in these areas, we are all able to contribute to each assigned role so we can all have an opportunity to develop our skills in each area of this project.